I have been watching the Land Rover campaign and their claimed success on Twitter.com. There are opinions on both sides as how this type of promotion is met by users of the platform. Many are claiming it a raging success some, myself included, feel like it was an ill conceived idea and even one blogger [...] Read more »
Automotive SEO Malpractice from PCG
MondayApr 6,2009
Pasch Consulting Group has been performing Automotive SEO malpractice with their aggressive personal marketing style. It looks like they think ranking for their clients name brings them value to their company. The most basic marketing principals are being violated in this type search engine optimization. Consumers searching for a dealer by name do [...] Read more »
Unethical Automotive SEO and Google TOS Violations
TuesdayMar 10,2009
Google maps is probably the number one source of phone traffic to a dealership for someone searching for them specifically. It is my belief and from the way it looks this is the handy work of Brian Pasch of Pasch Consulting Group. I contacted Brian Pasch about this issue prior to publishing this post and [...] Read more »
Automotive Affiliate Sites - Let the Fun Begin
TuesdayMar 10,2009
I do automotive seo for a few select dealers direct and as a service provider for a couple of other firms I still enjoy affiliate marketing. I have already produced a few very profitable affiliate landing pages using squidoo but now I wish to step it up a notch. Right now I am working [...] Read more »
Automotive SEO Mistakes
SaturdayFeb 28,2009
Automotive SEO is not rocket science. It entails just three elements that if worked in conjunction with each other properly you can own your market area. I am a firm believer that the current dealer website model is flawed and dealers need to look beyond having just one piece of online real estate [...] Read more »
Online Networking and Collaboration - Fun Stuff
FridayJan 16,2009
Being deeply trenched in the auto industry, as an online marketing partner with dealerships across the country, it is funny to watch how it fails and works inside this very tight niche. There are tons of service providers and solution partners and most are always at each others throats due to the nature of [...] Read more »
Do You Want Au’ Jus or Fries With That?
TuesdayJan 6,2009
Are you paying for prime rib and being served mass produced burgers from a third world country? Is the service you are receiving comparable to the price you are paying for it? Are you paying a premium for “service” and when calling for help sitting on hold to only find out something you want [...] Read more »
Automotive Search Marketing Cutting through the BS
ThursdayJan 1,2009
Driving traffic to a car dealer online is a never ending challenge and one most dealers do not understand. Mostly, they rely on advice from the automotive vendors that serve them to get advice to this effect. What is good for the dealers is even if they do not have an effective process in place [...] Read more »
Dealer Website Providers - Hold them Accountable
WednesdayDec 31,2008
Automotive website providers have had a license to steal for the last decade and as 2008 rolls to a close I wish to make my predictions for the New Year and share some examples of how to hold your provider accountable. Some recent activity in the automotive blogosphere and my personal interactions have brought some [...] Read more »
The Dealer Micro Site Alternate
TuesdayDec 30,2008
With the current changes in process with Google’s Universal Search the static aberrations created by others micros site vendors will no longer be able to have the search engine relevance they once enjoyed. It will take regularly updated content to win or they will have to rely on dealer search engine marketing or automotive pay per click for traffic.