Archive for March, 2008

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Due to some unforeseen reasons I had to take a “real job” again to help with the rising cost of my families health insurance. The premiums tripled!! I was able to go back to an old position of mine as an Internet Sales Manager at an automobile dealership. Having been a fulltime internet marketer for quites sometime it was a natural fit for me.

I have been empowered to make all decisions in relationship to the the dealerships online marketing efforts and discovered some amazing things. Large niches such as the car business really do not get online marketing at all. From the manufactures to the dealers to the vendors that service them it is comical.

I started looking at some Automotive Microsite Vendors to fill the void in lead volume and came to the conclusion that the automobile industry is about 10 years behind the times as far as acceptable standards and am now looking at developing a niche inside of the niche. Teaching car dealers to take responsibility for their own, online destiny. This one will be fun to watch and may let me afford $3000 a month health premiums.