Automotive SEO Mistakes
ByAutomotive SEO is not rocket science. It entails just three elements that if worked in conjunction with each other properly you can own your market area. I am a firm believer that the current dealer website model is flawed and dealers need to look beyond having just one piece of online real estate or have multiple mediums to attract buyers, but I digress…
One of the biggest mistakes I have seen is how automotive SEOs market themselves. As so elegantly stated by Chip at www.dealerrater.com
“The best non-dealer SEO’s that I know of, don’t even have websites; referrals and results drive their business.” at Dealerrefresh.com
You do not use client success stories as part of your marketing pitch in an open setting especially if it identifies the keywords you are targeting for them. This does two things:
- Competing with the client for the click – Potentially the SEO’s marketing material can compete directly with the clients and siphon traffic from them. This could also potentially alienate the average consumer and cause them to look for a different company to spend their money with. Customers hate marketing for the most part and telling them how you captured their click because of an aggressive online marketing campaign is just bad form.
- Inviting Competition - This can happen in many forms from other SEOs and/or affiliate marketers. An aggressive SEO could create multiple affiliate properties around the keywords you flaunt and steal your clients traffic and increase their cost. Because most automotive search terms are localized it is not a formidable task. This will force the automotive seo practictioner to lose their effectivness in that market area and either seek out the other site owner for links or the client does that and has to spend even more money or change providers.