Dealer Micro Sites – What is Your Purpose

Dealer micro sites can be a great marketing tool if deployed properly.  They can bring additional traffic to your website and more customers to your showroom.  There are some caveats they may actually cause you more harm than good if you launch dealer micro sites in a haphazard fashion.

Certain types of promotions can be delivered faster and more effectively than using a two or three page microsite, especially limited time promotions like Nissan Delivers or Ford Employee Pricing Plus.  Promoting limited time promotions on the web would be better served using a publishing platform so your marketing collateral could be archived and as new promotions roll out you can add them to the home page of your site.

If you are looking to drive credit leads using landing pages at places squidoo.com will provide free traffic and search engine optimization benefit and the cost is very cheap.  I have a few squidoo lenses delivering daily leads through lead aggregation services and they rank very well for terms related to Tulsa bad credit car loans and Jacksonville buy here pay here car lots.

Because static content can fall out of favor with the search engines you can also use blogs to drive traffic to your main site or lead generation property.  This will allow you to rank for more keywords faster and offer multiple points of entry and dominate localized search terms.  This blog about New Jersey bad credit car loans is ranking for over 500 keywords in less than 60 days and drives an incredible amount of targeted traffic in a geographic area.

Using unbranded dealer micro sites to generate leads for a car dealer does have benefit if you have an outlet to dispose of leads that are not in your market area.  Most dealers do not wish to make this type of investment of time to facilitate this or really understand how it works.  Having model specific microsites that rank nationally really have very little value especially if they are unbranded unless you have a way to dispose of these additional leads.  A car dealer would be better off to have a multi page secondary website that ranks in competitive market areas to drive email leads and phone calls and deliver a branding message.

Before making a huge investment you need to explore all of your options and look for the most cost effective ways to deliver additional leads.   You can have very sticky content created on a regular basis that does not require a dealer to invest in search engine marketing and own the search engine result pages using very evergreen search engine optimization techniques.

If you would like a no cost consultation please give me a call at 912-266-1629