Useless Dealer Micro Sites and Keywords Like Nissan Delivers and Tulsa Special Finance
ByShooting for terms like Nissan delivers (<Click there if you are a consumer this will bore you) or Tulsa special finance with simple one or two page dealer micro sites with little optimization for other terms really makes very little sense for the keyword “Nissan delivers” it is a time sensitive promotion that lasted for a month.
After reviewing the traffic stats for a site that is number one for Nissan delivers in google it really shows how little value there is for a Nissan dealer in Victoria Texas to have this property. They would be better served to have a site set up on something like wordpress that can create multiple landing pages and go after a larger range of keywords such as local search terms in addition to promotions.
Graph showing how worthless the Nissan delivers search term is for a Nissan dealer in Victoria Texas.
The goal is noble but useless. If you notice the spike during the second week of the month it looks like there was some other promotion that drove traffic via the search engines and then it tapers off to around 10 hits a day. I am not sure what the purpose of the site will be when the current promotion ends but it looks like it only had a one week life span.
Chances are this post will get in the serps for Nissan delivers search terms and really shows the power of wordpress for a dealer micro sites. I am working on developing a theme that will allow dealers to leverage its power.
2 Comments
December 20th, 2008 at 11:22 pm
[...] more effectively than using a two or three page microsite, especially limited time promotions like Nissan Delivers or Ford Employee Pricing Plus. Promoting limited time promotions on the web would be better [...]
November 24th, 2009 at 11:32 pm
Great point…. I concur 100%. There are a number of things that could be done to better promote a dealership. I have to admit, you have some great insight (I too am an internet marketing “guy”) but why, if I may be so bold, does a marketing website not have links to follow on Twitter, or RSS – so I might keep up-to-date with what you are blogging about? If you have a twitter account, shoot it to me, I will certainly follow.
Keep up the great work!