Developing a Niche inside of a Niche

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Marketing products and services online can be a very rewarding proposition if you can accurately target your customer.  Many times people get confused on exactly who is the most profitable customer to attract.  I am actively working as an Internet Sales Manager in the automotive industry in addition to my other online marketing activities and the automotive niche marketers really have it all wrong in my opinion.

The money that drives the automotive industry is from consumer who purchase cars from dealers.  Bottom line all other aspects of the automotive niche rely on this transaction to drive all other aspects of the industry.  If it were not for the main distribution channel of automobiles no other aspect of the auto industry could survive, however there are many sub niches inside of this large niche.  From parts and service to transportation and fuel.

There are so many different sub niches that can be targeted inside of the auto industry it is unfathomable to attempt to cover them all.  One thing I have noticed is that many of the online niche marketers in this segment are trying to cover every aspect of it and at the same time not doing really one segment of it well.  That is taking advantage of the long tail but at what expense to the driving force of the industry?

Most of the automotive niche marketing is done at the expense of the dealers who fuel that economy.  Amazing and profitable, but really why try to take away from your bread and butter?