Whose Brand are You Building?

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As an internet marketer I feel that it is critical to build YOUR BRAND and not the brands of others.  While it is apparent if you are going to market products and offers via SEO sometime content has to be geared towards the product you are marketing leaving you out of the equation or does it?

Having reentered the “workforce” as an Internet Sales Manger for Carl Gregory in Brunswick I have started creating multiple levels of content geared to generate leads to sell cars using  “bum marketing” techniques.  The nice thing about using this method it allows me to not only build a search engine presense for the products we sell at the dealership it also allows me to have a personal branding message to the prospects that find this content.  Selling high ticket items such as cars does require a level of personal interaction that is not experienced in a true online marketing environment.

Each piece of content generated has a call to action for people to contact me directly to purchase their next vehicle.   While some of the content generated may directly attempt to brand the store it always contains a way for people to get in contact with me while at the same time building search engine reputation management for myself and the dealership in the process.  Also this content is transportable if I find myself in another situation or wish to turn some of the content into affiliate marketing pieces at a later time or use strictly for SEO purposes.

Some of the tools I am using to build my brand also have a level of monetization tied into them that add to the many streams of online income that I dearly love.   This is taking online marketing to a level that many ignore and others do not want you to know about.  The process is easy for me and in the near future I will be releasing a subscriber based manual on how to use these techniques to build your brand.