That has not stopped me from maintaining some relationships with people who I have helped over the last couple of years and more importantly one individual who is doing some work for me.  Her and I spoke on the phone today because she was thoroughly excited about some of the income levels she is obtaining using some bum marketing techniques.

I put her on a very soft geographic automotive niche to target mostly for terms like bad credit car dealers and now she is getting national traffic on these terms from natural search.  Most all of it from long tail terms.  Not he sharp pointed long tails that dealership sites are optimized for.

Seeing the traffic stats from her efforts just goes to show that dealers need to concentrate on having multiple marketing properties to drive traffic to their offers and to build their story.  Unfortunately with the economic turmoil the industry is in now dealer are not being very proactive in their marketing efforts.

This gives salespeople and ISM’s the opportunity to build their own portfolio of properties that are completely transportable.  I am witnessing this phenomenon in some of the most competitive markets now.  A real good example is a blog that I saw that focuses on New Jersey used car loans.

Using some basic techniques to get infront of car shoppers is easy and until you build these properties it will be impossible to find the converting keywords that bring buyers through the door.

Just today I moved a squidoo lens I made to merchadise used Toyota cars and truck over to the affiliate side.  It will give people some valuable tips when looking to buy from a Brunswick Toyota Dealer, increase my competency in using the platform for different things, engage others and provide valuable SEO benefit to people who wish to engage me to help them build landing pages there.

I will go over each use of squidoo in future post…

I was still getting calls almost daily from it even though the cars that were featured there were no longer available.  It was kind of comical actually.  I even had the manager from Golden Isles Nissan complain to my former employer a few months before I left because he realized I was stealing some of his web traffic when people were looking for them online.  What is going to be time consuming is changing all of these lenses I made while working at Carl Gregory Chrysler Dodge (<< another one needing to be edited) unless a dealer in my area wishes to take them over. $$  I am not actively seeking someone to buy them I will just turn them into affiliate lander and monetize the traffic that way.

I am making squidoo lenses for a dealer who sells a lot of Suzuki in Kansas City and am working on optimizing those lenses for him now.  As we see how this project turns out I will be offering some content for Car Dealer Reputation Management and use squidoo as one of those levels.  Please keep in mind the last thing that Suzuki of Wichita was worried about is reputation management.  Scott Pitman and the gang stand out with their reputations online and other wise.