Dec
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Search engine marketing is a great way to generate immediate traffic. What is often overlooked by by car dealers is the real value of a well optimized site and an aggressive SEO campaign. A recent post I did about dealership web traffic I referenced another post from Dealer.com on Drivingsales.com and feel that it was misconstrued based on the replies by Dealer.com.
Pay Per Click advertising has it’s place like for special promotions or a fresh site. However at the end of the day there are so many studies out there that show that SEO provides better value than Seach Engine Marketing or PPC. One of the best explanations was from Hubspot.com.
Their simple study showed that ranking number nine generates the same amout of leads and traffic as the number two paid listing.
From the post at Hubspot:
Here are the key takeaways from the data and the images above:
1) Organic results get 75%+ of the attention. People don’t click on the ads nearly as much as the organic results.
2) The first organic result gets over 25% of all clicks. Within the organic results, the first result gets the most clicks by far - more than double the second result.
3) Within the ads, the first ad also gets the most clicks. But, since you pay per click for the ads, you should care less about volume and more about if the traffic will actually convert and what your cost per lead and cost per sale will be.
4) There are a good number of clicks on all top 10 organic results. Even the last result gets about 3% of people to click on it - this is about the same rate as the second pay per click ad, and unlike the ad, its free!
SEO wins day in and day out. Search engine marketing is an expensive way to drive traffic. Contrary to popular belief SEO can be almost instant and that is the real purpose of this post to show how fast I can get it to rank for certain terms. I bet it will be faster than the time it takes to set up a pay per click campaign. Should see results in minutes not in ages, the term used to denigrate SEO. I took it as a challenge from Dealer.com
I’ll report back with results.
- Published at : 12:45 pm Decemember 12, 2008
- Ranking #1 for : “Dealer.com Challenge - SEO vs Search Engine Marketing” 2:00 pm 12/12/08 < low value but indexed.
- Ranking Number #6 for “dealer.com seo vs search engine marketing” 3:45 pm 12/12/08
- Ranking #1 for “Dealer.com Search Engine Marketing” 7:00 pm 12/12/08
- # 3 for dealer.com search marketing 8:00 pm 12/12/08
- # 3 for dealer.com seo 8:00pm 12/12/08
- #1 & #2 for dealer.com seo vs search engine marketing 10 am 12/13/08
- #1 & #2 for dealer.com search engine marketing vs seo 10 am 12/13/08
- #1 for dealer.com seo 12/14/08
- #1 for dealer.com search engine marketing 12/14/08
- #1 for dealer.com search marketing 12/14/08
- Going to stop tracking results now, and this page may fall out of favor, it was just a test to see how fast it would be to win search terms and show that it is not an ages long process.
images from Hubspot and MarketingSherpa
Recent post at www.drivingsales.com/blog
Related items
- Bookmark :
- Digg
- del.icio.us
- Stumbleupon
- Redit it
Dec
Pulling in localized traffic for car dealers or any business can be accomplished using wordpress as a CMS. Currently I have a wordpress them being designed to use as an alternate dealer marketing site. Not to be confused with auto dealer micro sites. The philosophy behind micro sites as a search marketing tool with one or two page landers provides the smallest value to a dealer.
Using a CMS style mini site to push promotions or specific models and tying all of those levels of content together and having the ability to archive contnet will provide far greater value for long term SEO benefit and relevence.
Because most models and more specifically year models of vehicles come and go. Where as a well optimized page on a domain with other layers of content can give your mini site a permanent shelf life. For example I created a simple landing page targeting buyers in looking for a 2009 Mustang Shelby in Brunswick that has multiple calls to action and is tied in with other content about Brunswick car dealers.
The site itself is not designed specifically for a particular dealer. It is geared towards affiliate conversions but once the traffic is monitored for a period of time it will show how well a multiple page mini site can benefit for local search traffic versus a simple one or two page automotive micro site.
Single landing page sites can be accomplished using other platforms or at very low cost. Where as a multifaceted CMS system can be designed for set up for client management or direct marketing management at a cost that provides greater roi for the dealer.
Related items
- Bookmark :
- Digg
- del.icio.us
- Stumbleupon
- Redit it
Aug
A new direction - A new look
Posted by (0) Comment
Sorry for the lack of recent updates. As you will notice there is a new look here. It is because I am completely changing the direction of this blog. In the past most of the post were exclusively on the Make Money Niche of online marketing. For me I have succeeded there. I just don’t engage that niche. I am not a trainer per se. I will still provide value added content here. More so about automotive SEO, Automotive vendors and things people can do to increase their online viability.
How you chose to apply these things to your business is entirely up to you.
Related items
- Bookmark :
- Digg
- del.icio.us
- Stumbleupon
- Redit it
-
I provide Craigslist and SEO services to car dealers all over the country. I also own several affiliate properties. I am always looking for ways to help others and myself market themselves and companies online.
-
