Archive for dealer microsite
Dealer Microsites – Rapid Deployment Process
Posted by: | CommentsI was the first person to use wordpress to build out dealer microsites and others have jumped onto the bandwagon. Fortunately for my clients (unfortunate for me) I have to spend my time making sure assets we provide them are converting and driving them leads and I do not spend a bunch of time publishing “case studies”.
We have been working on a rapid deployment process with highly customizable themes using wordpress as a cms. One we built out for a North Carolina Chevy Dealer is only a few days old and is already driving traffic on competitive dealer names and other markets/dealer searches like Greenville Chevy dealer. The other is a more established property for a Cincinnati Ford Dealer. We are now able to launch similar sites like these for dealers in less than 24 hours and are working on several other adaptations now.
The themes we using to do this is a cross of a premium wordpress theme and our customization. The process we have used to do this is quite easy once we made the proper edits to be able to deploy them rapidly. Eventually we will have a subscription based offering for dealers to deploy them using dealership personel or a set price for a several new sites per month set up by us.
One thing you will not find on these microsites is social media buttons. Mainly because we feel this will be a way for competiton to actually place a dealers marketing material in jeaporady. You can read more about that in a story I did about Dealer.com Social Media Buttons.
Useless Dealer Micro Sites and Keywords Like Nissan Delivers and Tulsa Special Finance
Posted by: | CommentsShooting for terms like Nissan delivers (<Click there if you are a consumer this will bore you) or Tulsa special finance with simple one or two page dealer micro sites with little optimization for other terms really makes very little sense for the keyword “Nissan delivers” it is a time sensitive promotion that lasted for a month.
After reviewing the traffic stats for a site that is number one for Nissan delivers in google it really shows how little value there is for a Nissan dealer in Victoria Texas to have this property. They would be better served to have a site set up on something like wordpress that can create multiple landing pages and go after a larger range of keywords such as local search terms in addition to promotions.
Graph showing how worthless the Nissan delivers search term is for a Nissan dealer in Victoria Texas.
The goal is noble but useless. If you notice the spike during the second week of the month it looks like there was some other promotion that drove traffic via the search engines and then it tapers off to around 10 hits a day. I am not sure what the purpose of the site will be when the current promotion ends but it looks like it only had a one week life span.
Chances are this post will get in the serps for Nissan delivers search terms and really shows the power of wordpress for a dealer micro sites. I am working on developing a theme that will allow dealers to leverage its power.