After reviewing the traffic stats for a site that is number one for Nissan delivers in google it really shows how little value there is for a Nissan dealer in Victoria Texas to have this property. They would be better served to have a site set up on something like wordpress that can create multiple landing pages and go after a larger range of keywords such as local search terms in addition to promotions.

Graph showing how worthless the Nissan delivers search term is for a Nissan dealer in Victoria Texas.

The goal is noble but useless. If you notice the spike during the second week of the month it looks like there was some other promotion that drove traffic via the search engines and then it tapers off to around 10 hits a day. I am not sure what the purpose of the site will be when the current promotion ends but it looks like it only had a one week life span.

Chances are this post will get in the serps for Nissan delivers search terms and really shows the power of wordpress for a dealer micro sites. I am working on developing a theme that will allow dealers to leverage its power.