Nov
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Shooting for terms like Nissan delivers (<Click there if you are a consumer this will bore you) or Tulsa special finance with simple one or two page dealer micro sites with little optimization for other terms really makes very little sense for the keyword “Nissan delivers” it is a time sensitive promotion that lasted for a month.
After reviewing the traffic stats for a site that is number one for Nissan delivers in google it really shows how little value there is for a Nissan dealer in Victoria Texas to have this property. They would be better served to have a site set up on something like wordpress that can create multiple landing pages and go after a larger range of keywords such as local search terms in addition to promotions.
Graph showing how worthless the Nissan delivers search term is for a Nissan dealer in Victoria Texas.
The goal is noble but useless. If you notice the spike during the second week of the month it looks like there was some other promotion that drove traffic via the search engines and then it tapers off to around 10 hits a day. I am not sure what the purpose of the site will be when the current promotion ends but it looks like it only had a one week life span.
Chances are this post will get in the serps for Nissan delivers search terms and really shows the power of wordpress for a dealer micro sites. I am working on developing a theme that will allow dealers to leverage its power.
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Sep
I love to participate in social networks and have met many of my close friends by participating in them. One of my better friends just created a Green Blog. I really do not know how is going to monetize it but more power to him. I just don’t see people who are interested in “green” content buying much online unless they are trying to open a business using green operations.
On another note in a recent pugilistic back an forth about dealer micro sites at a social network I belong to there was banter about why I made a squidoo page about Tulsa Special Auto Finance. It was more to prove a point on how easy it is to rank for non competitive search terms. There is not much value in it other than the few affiliate commissions it will generate.
Oh well the net is a fun place to work and live. Maybe some day in the very near future auto dealers will learn about social engagement.
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I provide Craigslist and SEO services to car dealers all over the country. I also own several affiliate properties. I am always looking for ways to help others and myself market themselves and companies online.
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