Because we cannot optimize an individual tweet other than the keywords we use in it we will have to d this via link building.  The only downfall to this strategy is that the twitter index could be rebuilt at anytime, however if this strategy works we see many ways to apply this for our clients.

The core of our business is Internet marketing for car dealers and we can see this helping to drive more traffic to our Cincinnati Ford dealer and NC Chevy dealer.  I see this as a way to give them another level in the search engines.  While I do not believe that search engine traffic from twitter will be very high volume every little layer will help.

Social media and social networking are great ways for companies and individuals to build a brand and develop a following.  The thing that is often overlooked is it is an engagement tool not a way just to get the word out.  Sure you can advertise using social media, companies and marketers do it everyday.  The question that I would have to ask myself before subjecting my twitter followers, who have made a conscience decision to follow me, to me sending links to promote a brand is “How does that apply to me?” or “Do I really find value in this?” and I would have to answer that question first before recommending content, not just for a little bit of payola.

Nowhere did I see Land Rover participating in the #lrny tag party.  They missed a golden opportunity to connect with others and build lasting relationship for their efforts.  The sad truth is it is doubtful that many if any of the people tweeting about the campaign went to the show or for that fact even been inside of a Land Rover.  It completely detracts from the credibility of the campaign.  Now if it were about an Infiniti G37, a car in the reach of many, it would of possibly been better received.

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