Top 10 Reasons Why Most Internet Marketers
Quit Before they Get Started
By
I have seen Internet Marketers from all walks of life and countries around the world be successful and fail at Internet Marketing. Definitions of success vary and only you can determine your personal definition of success. My personal goals will differ from yours. So failure is in the eye of the beholder, I look at personal failures as one step closer to success in business and life.
Ok, I promised a list so lets me get to it:
- Lack of Goals – Many people attempt to make money online without having a goal to shoot for. They start projects without the end result in mind and defining their successes at given intervals.
- Lack of Work Ethic – People see the TV commercials, online advertising and personal testimonials of how easy it is to make money online. What those mediums do is attract lazy people and separate them from their money, because you can not teach work ethic to a sloth.
- Believing that Making Money Online is Automatic – People looking to make money online are looking for the Magic Button to press and fill their bank account. I have seen so many different Automatic programs come an go over the years it is unreal. AutoSurfs and HYIPs come to mind, those types of programs cater to people that have problems with #2
- Being Sheeple – Following the heard and the system and believing everything they are told by program owners and their supporting cheerleaders, believing the “Wealth of Knowledge” that is being shared is only for their benefit and the benefit of the imaginary team. Team Building is very important if you are involved in MLM and Affiliate Membersites and that is your chosen niche.
- Not looking for other Niches to pursue – How many niches are you involved in? Me personally several. My goal by the end of the year is to be marketing in 10 different niches and build a membersite. Only one of these projects will cater to the “Make Money Niche” and even then it will have applications outside of that Niche. Why would you want to devote all of your time to a saturated niche?
- Not learning from their mistakes – I don’t know how many people lost thousands of dollar in the Auto Surf debacle and continue to chase other pyramid schemes. If you can’t learn by losing money and reputation what can you learn from? Personally I feel that is a maturity issue to keep making the same mistakes expecting different results and the definition of insanity. A mistake I made recently was using a mass content generator without changing the “footprint” of the output on a subdomain of one of my primary sites. Not only did the subdomain get deindexed by Google so did the primary domain. I will never make that mistake again.
- Seeking Instant Gratification – Too often just as they reach the tipping point people stop. A lot of what it takes to create a business happens before the success starts. If you are creating your own content to market affiliate products remember what you do today will be here for years to come. Keep plugging!!
- Lack of Focus -Trying to be involved in to many things at one time. I know this sounds contradictory to number 5, in reality it is not. I would not work on 10 different niches at once. I would work on developing online property and research for only one niche at a time. If you do the proper research, keyword targeting, SEO activities onsite and off, linking strategies, site promotion and network development without outsourcing any part of the process it will take a full month at 40 hours per week to launch a niche marketing campaign using the formula I use. No I am not going to tell you the niches in my cross hairs, don’t ask! Why invite competition? Anything after that original output is maintenance capped at two hours a week and part of weekly goals. See number 1.
- Lack of Education – There is a learning curve each time you do something new. Complete that education and then start on the next item. When I first started I thought .php was a document format like PDF and a FTP client would be something I could use to swap MP3’s and movies with. I also got started out with my first Internet connection as AOL via a long distance dial in number. If you don’t know how to do something there is an amazing site called Google.com that will help you find what you need or make contacts and ask for help at many of the forums out there or pick up the phone and say “I don’t understand” There are more people willing to help you than hurt you if you seek knowledge.
- Lack of Action - The art of “Gettin’ ready to get ready” is a career for some. Too many people are always trying to learn everything they need to know before they start. Action and applying what you learn as you learn it is key. Even bad actions that you learn from are better than doing nothing at all. If you feel that you can improve on what someone else is doing give it a shot. The worse thing that would happen is it does not work. Just think if your were in the major leagues and your batting average was .345 that means that over 65% of the time you don’t get a hit, but you still would be a millionaire.
This list is no specific order because people give up due to a cumulation of things not just one specific action or inaction. Just don’t be a habitual sheeple searching for the green meadow following the direction of the Shepard. Get off your ass and do something anything and start to think out of the box for yourself. You don’t need to know how to rebuild a motor to drive a car no more than you need to know how to code .php to build a website to market your services or affiliate products.
Please feel free to add to this list and subscribe to My RSS Feed. Even if you don’t agree with me I would like to hear your thoughts and opinions.
2 Comments
November 21st, 2007 at 1:40 am
Hi Paul,
I have found the #1 reason that businesses fail is a lack of sales. When they get traffic, they don’t convert that traffic into sales. The operative word is convert, which I’ve dedicated my professional online life to.
My opinion: the principle reason businesses fail is because they have a low sales conversion rate.
April 2nd, 2008 at 10:01 am
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